![]() The key to delivering the right content to the right audience at the right time is all about understanding audiences, their behaviors, needs and preferences, and then tailoring content and interactions to meet audiences where they are-in their journey, on their preferred channels, with their preferred asset types, on the topics that interest them most. Our research at SiriusDecisions shows that 67% of the buyer’s journey is now completed digitally. The digital era has really empowered buyers to control much more of the experiences that they have with companies. It’s challenging ourselves as marketers to leverage a blend of audience insights, multichannel marketing prowess, and integrated content strategy to deliver content and interactions that are contextual and relevant to where the buyer is in their journey. To me, “right audience, right content, right time” is the new marketing mandate. To you, what does “the right content for the right customer at the right time” mean? One of content marketing’s biggest challenges is creating relevant, targeted content. Read on for part one in a three-part series. We had the pleasure of sitting down with Christine Polewarczyk, Research Director in the Content Strategy and Operations service at SiriusDecisions, to ask our most burning questions around marketing’s greatest challenges. Waterfall Text messaging software with feature-rich SMS, MMS, and mobile wallet.Second Street Digital promotions software to grow your database and drive revenue.RightAnswers Knowledge management software that delivers a better experience.Qvidian RFP response and proposal management software to win new business faster.Objectif Lune Document composition and business communication automation to modernize complex, paper-based documents.InGenius Computer-telephony integration that stands apart.Altify Sales enablement software for account-based selling.PostUp Enterprise email marketing for publishers.Mobile Messaging Text messaging software that drives results.FileBound A document management system for reliable, user-friendly content workflow.Adestra Enterprise email marketing that inspires engagement. ![]() Panviva Supercharge your organization’s knowledge by delivering it through easy-to-follow flows.InterFAX Cloud-based fax service that delivers securely.BA Insight AI-driven enterprise search that delivers relevant, personalized, and actionable results.AccuRoute Secure content capture, routing, and fax with advanced data processing.
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